28.03.2006
Sergey Zivenko invites everyone to a feast with “Oligarch”

Anton Sarajkin, Anfisa Voronina, “Vedomosti”, 13.02.2006

In his interview to “Vedomosti” the president of the CIG “Cristall” Sergey Zivenko reported that his company was going to present a new vodka brand “Oligarch”. “We’ve launched a new vodka brand for those who want to join to the lofty life style”, - Sergey Zivenko said about the name chosen for the new product. New vodka will cost about 160 rubles for 0,61 l and 190 rubles for 0,75 l.
On the back side of the label will be portraits slightly resembling famous businessmen and politicians. This according to Sergey Zivenko will excite the buyers’ interest and curiosity. Though he refused to give the names of persons whose portraits we will see on the bottles, one of the managers of the CIG “Cristall” agreed to clue on condition of anonymity. Among those whose portraits we will see will be present Chukotka governor and former proprietor of the company “Sibneft” Roman Abramovich (according to Forbes magazine his fortune amounts to
$ 14.7 billion), Moscow mayor Yurij Luzhkov, Boris Berezovskij ($730 million) and Andrej Melinichenko ($1.6 billion).
Appropriate names are given to all four vodkas – “OligarchClassic ”, “OligarchStolichnyj ”, “Oligarch Birch ” and “Oligarch Family ”.