28.03.2006
"White Gold", LLC chose its Beauty Queen

According to the president of the CIG Cristall Sergey Zivenko this program shall witness of new non-standard promotion approaches.

Therefore it was decided to hold beauty contests in every large Russian city and choose a “White Gold” queen out of many young girls.

The first beauty contest has lately ended in Stavropol. The beauty show took place in one of the pompous city night clubs "New Rome" with support of the sales company "Mercury" that is engaged in promotion and sale of vodka “White Gold” in this region.

Twelve blonde females between 16 and 24 years of age took part in the contest.  The competition included three stages: short dress show, bikini show and evening gown defile. 

Nominations were also three: the 1st place - "Miss "White Gold", the 2nd - "Miss "Mercury", the 3rd - "Miss Spectators’ liking". 

During short breaks the guests of the "New Rome" club could enjoy Latin dances, barman shows and cocktail making of vodka "White Gold". Invitation cards with the “White Gold” logo on them were also in. A whole box of vodka "White Gold" was raffled off among the guests.

 The Title "Miss "White Gold" was awarded to one of the youngest participants Sofia Bondar (16 years old). She has just finished school and has already been invited to work in one of the leading model agencies in France.

In the nearest future "White Gold" beauty contests will be held in Novosibirsk, Ekaterinburg, Rostov-on-Don and other Russian cities.