One of the priority guidelines of the CIG “Cristall” is further expansion of the existing regional sales networks and increase of the range of products presented in all Russian regions.
The latest regional sales records show increasing consumer interest for the products manufactured by the CIG “Cristall”. Among the most perspective Russian regions are following: the North-Western region, the Siberian region, the Far Eastern region, the Ural region and the Privolzhskij region. Sales have also increased in the Juzhnij region.
The state fight against forged and illegal alcoholic beverages contributed to the development of large Russian vodka producers. The consumer has also become more discerning and his final choice depends now mostly on the name of the company and on the principle “price and quality” not “price” alone.
